What you dOn´t know!

Doing more with less

We are in the 21st century, at the doors of the twenties, thinking and acting as if we were welcoming a new decade, but of the last century. If we compare these two moments in history, what would we visualize? What difference would we have between today and 100 years ago? What have we really advanced? At a glance in speed. Everything must be for now! Without knowing why and for what.

The lack of knowledge we have about the textile sector is huge. However, it is not our fault. The way in which this industry has developed has been under the circumstances that society have had over time. If we analyze at what moment we begin to make mistakes with our environment and the environment, we would understand a little more in which we have been failing. The way we have been “evolving” has been through solving immediate needs, without giving us the opportunity to think about the consequences and future effects of each thing we develop or implement. We are faithful believers that making mistakes leaves great lessons and many of them are necessary. We are a perfectly imperfect race and that makes us different from the different species with which we share this ecosystem. It is clear that many of these mistakes that we have made over time have cost us incalculable and unrecoverable resources. So much that it has cost even the life of thousands of helpless beings. The industrial revolution took leaps and bounds to solve immediate needs, focusing on being independent, competitive, controlling and linear. Consequently, their results have not been the most encouraging. Despite being part of this fast system with few brakes, we are at the moment of taking action as conscious individuals in the decisions we face every day, focusing on collaborative, dynamic, diverse, reciprocal, synergistic, circular and sustainable actions in the weather.

Each time we buy a garment our ecosystem costs 1.3 trees. The textile sector emits 8% of carbon emissions worldwide. Behind each internationally recognized brand, 90% are women who work in unfavorable conditions. And to top it off, making a simple cotton T-shirt with a weight of 250 grams requires approximately 2,700 liters of water. Considering this, in Spain 900 thousand tons of textile waste are produced per year. So what are we doing and what are we thinking? What is the value we are giving each garment we get?  Individuality, selfishness and ignorance is making us pay a heavy price. Possibly the price you assumed on the whim of having the fashion t-shirt of the season does not even cover the entire value chain that this entails, since the cost, surely, is being assumed by the most vulnerable in this sequence.

We do not know for sure how we have come to this, nor how it has escaped our hands quickly. No one has been put to work based on a destructive and negative objective for the environment. On the contrary, in some way or another they are in search of  thrive on every idea or project that is launched. But the great conflict that we are facing is that everything is being conceived under erroneous values, where the gain is individual and this becomes a great irony, since the ecosystem works and acts in a group way. This is why we should start asking ourselves honest and honest questions when it comes to buying. Or well not only when buying, but also when acting in everything that our environment includes. What is the use of being filled with a thousand new things, when the time to enjoy each time is more limited and worse, the emptiness is getting stronger because we have disconnected from what we really enjoy. We have become addicted to what we most hate and enjoy the most we just condemn.

¡Nothing is free nothing is cheap!